The threshold for welding equipment is relatively low. The number of similar companies in my country reaches nearly 1,000. However, most of the companies are small in scale and have serious product homogeneity. They can only obtain the market through low-price competition strategies. After years of vicious competition, low profits can no longer sustain high-intensity R&D investment, nor can it establish a service network close to the user group, thus falling into a vicious circle, always focusing on low-end applications.
The development history of the welding equipment industry has long proven that price advantages alone cannot meet the welding performance and reliability needs of mid-to-high-end users. Therefore, imported welding machine brands have long occupied most of the mid-to-high-end market.
To break the situation, we must sit down on the "cold bench", give up many years of high-intensity R&D investment, and do not seek short-term returns. For example, the welding machine business is not a good project from the perspective of financial investment, but the more impetuous the capital market, the more it needs it "Forrest Gump spirit", domestic welding machines can shorten the gap with imported welding machines, even beyond.
With the increasing competition at the end user level, users are becoming more and more sensitive to the ROI (return on investment) of the purchase of welding machines, and are not limited to the improvement of welding quality and efficiency. At the same time, they are also concerned about the industrial Internet of Things IOT welding intelligent information system (highly Customization) also put forward new requirements.
This provides an excellent opportunity for domestic welding equipment companies that are willing to "should pay for their courage" and focus on high-performance and high-quality positioning.
Break the welding machine brand barriers in the construction machinery industry
In October 2019, Megmeet Welding Technology won the bid for "Sany Group Robotic Intelligent Welding Machine Centralized Procurement Project" (including the "Lighthouse" factory of Sany Heavy Industry's 18th plant, which is currently the "net celebrity" in the industry); April 2020 In September, it won the bid for the "Manual Welding Machine Centralized Procurement Project of Sany Group". In only half a year,Megmeet Welding Technology has supplied more than 1,000 sets of welding machines to Sany. This is also the first large-scale use of domestically produced welding machines by Sany Group. Intelligent welding machine equipment.
It is worth mentioning that the No. 18 factory building of Sany Group, which was once evaluated by the Wall Street Journal as “hiding the blueprint for the future of China’s industry”, has initially completed the intelligent upgrade, through the integration of production, quality, logistics, inventory and other production links. ,Deeply integrated with production line automation equipment, further refine production scheduling to people and equipment, and truly realize the digital drive of the production process. Intelligent manufacturing has evolved from a large number of robots and automated equipment to a "all-round intelligence" way of thinking.
"After the project is completed, the production capacity will increase by 50%, the personnel requirements will be reduced by 60%, and the site will be reduced by 30%," said the relevant person in charge of Sany Group. Therefore, Sany Group has unprecedented high requirements for the "lighthouse factory" of Industry 4.0. Megmeet welding technology intelligent welding machine products and solutions have been carefully selected by Sany Group, professionally checked and evaluated, and finally approved by Sany Group and won the bid. At the same time, many famous international brands, such as FANUC Robotics and Dassault Systèmes, have also entered the supplier system of Sany Group.
At the beginning of 2020, when the new crown epidemic continued to spread, which seriously affected Chinese companies' resumption of work and production, Sany had set a good example for the country by starting work ahead of schedule on February 5. This is due to the advance layout of the Sany Industry 4.0 factory, the prevention and control of the epidemic, and the resumption of production, and the first shot of the resumption of work this year.
CCTV reported that the Sany "Lighthouse" factory was the first to resume work during the Spring Festival epidemic
Megmeet's welding technology won the bid for Sany Group’s smart welding machine central procurement benchmark. The strategic central procurement cooperation between the two parties broke the brand barrier of long-term enthusiasm for imported welding machines in the construction machinery field, and realized large-scale domestic substitution of imports. The domestic welding machine industry has also played an active role in demonstrating. With the upgrading of manufacturing, these industries have become more and more demanding on the reliability, intelligence, and informationization of welding machines on the basis of satisfying the welding effect.
Ten years of precipitation, accumulation and development
Although arc welding equipment is simple to enter, the doorway is very deep, not only the investment is huge, but also the effect is slow. Among them, the arc welding machine integrates power electronics technology, computer software technology, motor transmission and motion control, welding technology, arc physics, metal material science and other basic disciplines and engineering technology applications. It requires long-term precipitation and Accumulation can truly make a breakthrough.
Megmeet has been engaged in the R&D and manufacturing of medical power supplies, 5G communication power supplies, server power supplies, industrial customized power supplies, inverters, servo control, electric vehicle drive and control, smart home appliance control and other business fields for many years. It has been a top 500 in the world. Enterprise customers provide excellent power products and drive control technology solutions.
At present, Megmeet has more than 4,000 employees and more than 1,000 R&D employees. Among the R&D personnel, more than 200 engineers are from Huawei Electric & Emerson.
Precisely because technical disciplines such as power electronics technology, computer software technology, motor transmission and motion control are the platform technology advantages accumulated by the company for many years. Based on the extension of advantages, at the end of 2011, Megmeet took over the welding machine business section of Emerson in the United States and entered the field of traditional arc welding.
In the next nine years, the company continued to increase its investment in welding machine research and development, and the business continued to accumulate for more than 12 years before it began to make a single year. The road for more than ten years has not been walked in vain, and the cold bench for more than ten years has not been for nothing.
At present, the company has occupied more than 20% market share in the domestic industrial heavy-duty gas shielded welding market (above 350A), and has been among the best in the domestic large-scale emerging automated arc welding market-robot dedicated welding power supplies for five consecutive years. However, this is just the beginning,just a victory for a single gas shielded welding product series. In order to further expand the arc welding market share, we will increase investment in cultivation in the optimization of old products, research and development of new products, channel sales and service systems.
In order to better absorb R&D talents, Megmeet has set up R&D centers in many colleges and universities across the country, established research institutes in Wuhan, Xi'an, Changsha and other places, and also established research institutes in Stockholm, Sweden. At present, the company is expanding its product line and diversifying product types. In the next two years, it plans to launch AC and DC argon arc welding, AC MIG, dual-wire eutectic pool gas shielded welding and other products.
Leading starts with innovation and development, openness creates a win-win cooperation! Facing the complex and changeable market environment, Megmeet will make full use of the company's multi-business and multi-field development advantages, actively absorb and train high-quality R&D talents internally, consolidate the company's core competitiveness,and promote the company's development through technological innovation; Continue to expand the company’s business market, step by step to enhance the company’s industry influence, realize the branding, specialization and internationalization of Megmeet, and help Mimi to continue to approach the goal of "ten billions of wheat, a hundred years of wheat" .
